Arcadia Data
Big data is not compelling. Meaning is.
When Arcadia Data came to us to overhaul their brand, messaging, and website, we saw that their prior efforts had been focused on the strengths of their technology and platform ingest enormous datasets. What we undertook was to reorient the messaging not around the tech but how their platform could distill and provide meaningful insight with stunning clarity.
Brand Identity
Flexible Approach to Color
This palette is characterized by three distinct ranges, warm, neutral, and cool–each with swatches that can coexist among the other eight without being confused or washed out. This will prove useful as the palette is applied to Arcadia Data’s UI and visualization products that require multiple interoperable and distinguishable color elements.
Imagery and Iconography
Data is beautiful. It was easy to find stunning cues to build imagery from by looking at the way the platform conveyed complex patterns within large datasets.
Messaging & Narrative
Next we wanted to start exploring how we could synthesize the imagery and brand sensibilities we we’re developing with impactful messaging.
Website
At this point were equipped to roll out the newly-developed brand elements to a new UX for the platform’s site. Because the platform is also web-based, we took great care to formulate patterns and organize information so that the marketing website for the platform would blend as seamlessly as possible with the dashboards and tools of the platform itself.
Creative Team
Ayesha Wadhwa-Mathews - Principal
Alan Zimmerman - Design Lead
Andrew Galu - Design
