TransUnion
Rebranding collateral
TransUnion, one of the ‘big three’ credit reporting bureaus initiated a rebrand in 2014. We were contracted by Avenue to work with them to flesh out key pieces of collateral to support the breadth of the effort.
TransUnion engaged us to develop a new brand strategy that would be reflective of the evolving company. This included synthesizing inputs from around the company that articulated a unifying purpose statement, defining a compelling brand position, clarifying the value proposition and messaging, and developing a powerful new identity.
The result is a purpose-driven brand platform that articulates the company’s vision, creates a new sense of pride and passion in its associates, and sets TransUnion apart.
Iconography
A prominent part of the new brand’s presentation was a family of relateable, non-generic glyphs that could visually reinforce sometimes complex concepts. Above all else, the brief called for an aesthetic that was fresh and fun.
Charts and Graphs
We did a small exploration of how the TransUnion’s charts and graphs could be presented through the lense of the new brand language.
Motion Graphics
Storyboard for a motion graphics segment “Who is your customer”
This was a huge and complex project, involving hundreds of people from the internal marketing team, and several outside agencies and stakeholders. We were a small part of it.
Creative Team
Ayesha Wadhwa-Mathews - Principal
Alan Zimmerman - Design
Andrew Galu - Design
